Big four banks increase personal customers by over a million since 2011

Change in personal banking customer numbers 2011 to 2015
The big four banks in Australia increased their personal customers (aged over 14) by 1,042,000 from July 2011 to July 2015. This is an increase of 5.5% and is above the population growth over the same period (5.2%), indicating that they are retaining their dominant market position despite strong competition. These are the latest figures from Roy Morgan Single with over 50,000 interviews per year. NAB leads customer growth Among the big four, the NAB growth in personal customers growth o...